Applied Project: Marketing Content for Nabuh Energy

This is a portfolio of Content Marketing work I produced for Nabuh Energy Ltd as my Applied Project. The content is divided into sections to make referring to it easier.


Contents:

Section A – Christmas Campaign

Section B – Blog Posts

Section C – Social Media Images (Non-Energy Related)

Section D – Social Media Images (Energy Related)

Section E – Facebook Giveaways

Section F – Facebook Interactive Posts (Polls)

Section G – Design For Print


Click on the images to enlarge.

Note: Unless stated otherwise, the photographs used are all free stock images. They weren’t taken by me but they are free for commercial use. 


A – Christmas Campaign

Save Energy This Christmas with Nabuh Energy

1) A collection of five infographics, showcasing fun, helpful and some unique energy saving tips themed with different aspects of the Christmas holidays.

2) A collection of images for social media with individual energy saving tips themed with the Christmas Holidays.

B – Blog Posts

Blog posts written for the Nabuh Energy website. Research, texts and layout created by me. Images are all stock photographs, however the headers with titles have been edited by me.

To view the full articles, follow the links:

1) Celebrate Earth Day With Energy Saving Challenges (688 words)

Link: https://www.nabuhenergy.co.uk/earth-day-energy-saving-challenges/

2) Fun Easter Traditions You Should Try This Year (1132 words)

Link: https://www.nabuhenergy.co.uk/fun-easter-traditions/

3) Mother’s Day surprises that mums won’t expect (1171 words)

Link: https://www.nabuhenergy.co.uk/mothers-day-surprises/

4) Top 5 Tips To Save Energy During Snow Days (656 words)

Link: https://www.nabuhenergy.co.uk/5-tips-save-energy-snow/

5) How To Spend Valentine’s Day As a Family (970 words)

Link: https://www.nabuhenergy.co.uk/spend-valentines-day-family/

6) How To Celebrate World Book Day At Home (764 words)

Link: https://www.nabuhenergy.co.uk/how-celebrate-world-book-day-home/

7) Small Everyday Changes To Save Energy (1195 words)

Link: https://www.nabuhenergy.co.uk/small-everyday-changes-save-energy/

C – Social Media Images (Non-Energy Related)

A collection of social media artwork that was created and scheduled to post onto Facebook. The background images are stock photographs, but the edits and captions were created by me. These are mostly linked to certain events, holidays and international awareness days.

Star Wars Day

Post-Equinox (Days longer than nights)

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Strawberry Day

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Valentine’s Day

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Pancake Day

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Make a friend Day

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World Pizza Day

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Opposite Day

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April’s Fools – Mini Video

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https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fnabuhenergy%2Fvideos%2F2078022615546489%2F&show_text=0&width=476

D – Social Media Images (Energy Related)

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E – Facebook Giveaways

Our Facebook giveaways were made as collaborations with local Sheffield businesses. I approached businesses, created the artwork (using images provided for me by the businesses), wrote the copy for the Facebook posts, wrote the terms and conditions and ran the giveaway.

I also picked the winner using random comment picking tools online and arranged for them to claim their prize.

Mother’s Day Giveaway – Business Collaboration with Interflora

Picture and logo provided for us by Interflora as a part of the collaboration, giving us the rights to use it for this giveaway.

Here are the terms and conditions:

https://www.facebook.com/notes/nabuh-energy-limited/mothers-day-competition-tcs/2040805085934909/

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Easter Giveaway – Business Collaboration with Bloo88

Pictures and logo provided for us by Bloo88 as a part of the collaboration, giving us the rights to use it for this giveaway.

Here are the terms and conditions:

https://www.facebook.com/notes/nabuh-energy-limited/easter-giveaway-terms-conditions/2071323799549704/

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F – Facebook Interactive Posts (Polls)

We created some Facebook polls – some as images that users would vote on with their Facebook reaction buttons (such as love, like etc.) and some using the poll option on Facebook and gifs provided by Facebook.

All images and gifs were free to use (stock photographs/gifs on Facebook) but not created by me. The edited artworks were made by me, as well as setting up of the posts and writing the copy.

Under screenshots of Facebook polls with gifs, follow the links to view the post in motion.

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Tell A Lie Day

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https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fnabuhenergy%2Fposts%2F2083456475003103&width=500

Easter Chocolate

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https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fnabuhenergy%2Fposts%2F2078055885543162&width=500

Poll promoting our giveaway:

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https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fnabuhenergy%2Fposts%2F2077224068959677&width=500

Moving Clocks Forward

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https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fnabuhenergy%2Fposts%2F2059340857414665&width=500

Awkward Moments Day

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https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fnabuhenergy%2Fposts%2F2063091437039607&width=500

G – Design for print

These are multiple different designs I created specifically to be printed on various occasions.

Refer a friend cards – To be sent to customers.

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Table Topper – to be printed, folded and placed in Sheffield United Hospitality Booths. This is also why the design is so dominated by red, black and white – as, although these are still colours from our branding, they match the Sheffield United Branding too.

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Appointment Cards – to be used for Smart Meter Appointments